For those of you who know me, I am a die-hard H&M fan. I compare it to Ikea, but for clothing. I love the fact that it is a Swedish-based company. OK, yes I am biased because my peeps hail from Sweden. However, you can't deny that they offer some absolutely great pieces at a fraction of the cost. Not to mention, the guest designers who create collections for the mid- to low-priced fashion line give it an honorable mention in the high-end fashion world.
This summer, I am completely excited for several collections. The "Conscious Collection," the newest recycled polyester line which uses sustainable materials for its clothing, has several great summer basics that are priced right and oh so cute. I especially love the chiffon dress (pictured) priced at $49.95.
To view the whole collection, click here:
Another great collection this spring, is the H&M By Night. Everything you need to dress up from a short dresses to long dresses to a jumpsuits. The prints and colors make this very moderately priced line look way expensive. Also, if you go to the website, they actually show you each piece in the collection and how you can mix and match to make the most of your cash but look like a million bucks.
H&M is selling a collection of Swedish Hasbeen -- clog sandals. They are just too chunk and funky but look completely comfy. Not to mention, celebs like Michelle Williams and Katie Holmes have been spotted sporting them around town.
Lastly, the swim line is what really got me hooked. I mean, where are you going to find a clothing store that will sell bathing suits -- with tops starting at $4.95? To me, the floral prints and tribal patterns compare to brands like Roxy or Quicksilver but for a third of the cost.
Well, now after writing this post, I'm all hot and bothered and need to get myself out to H&M for my summer fashion fix.
If you live in the LA area, the best H&M stores are located at Bev Center, Irvine Spectrum, but South Coast and Century City are OK.
Maybe I'll run into you there!