Trina Turk Goes Bananas with Palm Springs Chic
The first time I ever noticed a Trina Turk
design was more than 10 years ago. One
of my besties Courtney – who is by far my most fashionable friend – turned up
at a wedding wearing the most beautiful Trina Turk dress.
As of yesterday, the retail giant Banana Republic launched its Trina Turk Palm Springs Chic summer collection throughout 450 stores worldwide.
For years – every time I had a formal event –
that dress popped into my mind. I wanted
to emulate Courtney in that silhouette and print but was never able to find
anything nearly as stunning.
Banana Republic |
Then my mother-in-law Judith moved to the
desert and I was able to live vicariously through her Trina Turk
obsession. With Turk’s Palm Springs
boutique mere blocks away from Judith’s casita, I was a frequent wing man but
Turk’s high-end line was out of my grasp back then. Over the years, I’ve been lucky to score a
few pieces – on sale – here and there; but I’ve never actually bucked up for a
serious garment from any of her collections.
Now I have my chance.
Banana Republic |
As of yesterday, the retail giant Banana Republic launched its Trina Turk Palm Springs Chic summer collection throughout 450 stores worldwide.
The line – which totals 60 pieces – includes dresses,
skirts, shorts, button downs, tunic tops and bathing suits. Turk’s moniker
prints – with names such as “Deco Palms,” “Pisces,” and “Crazy Botanical” –
have a vintage feel but certainly don’t give off a senior vibe – notorious for
Palm Springs.
Banana Republic |
Infused with an affordable freshness, garments
are priced from $34.50 to $150 about half the price of the high-end Trina Turk
line.
It is only fitting that the dazzling Turk, a
native Californian, opened her first retail boutique in Palm Springs in 2002. Since that time, she has grown her realm to
seven boutiques including Los Angeles, New York, Fashion Island in Newport
Beach, Burlingame, Bal Harbour Shops in Miami, and the new Dallas’ Highland Park
Village which opened in 2011. The company has also operates a seasonal store in
the tony East Hamptons since 2009.
Banana Republic |
After a decade, the collaboration with Banana
Republic comes at a time when Turk is focusing on nurturing and growing her
brand.
Along with her former stylist husband –
Jonathan Skow – Turk is preparing to launch a menswear collection designed by
her hubby himself. She also recently
started selling Trina Turk bedding at Neiman Marcus, Macy’s and Bed Bath &
Beyond. In addition to expanding and
renovating her flag ship store in Palm Springs, she has added a jewelry and
stationary line to her ever growing empire.
It is becoming a very Trina Turk world.
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